ITV Studios has signed up to prospective theme park the London Resort, with plans to “bring one of [its] biggest global brands” to the project — a 535-acre site located at a former concrete works on Swanscombe Peninsula, between Gravesend and Dartford.

As the project is a Nationally Significant Infrastructure Project, plans must be submitted in the form of a development consent order (DCO), and London Resort Company Holdings (LRCH) has said that it plans to deliver the resort in two phases, submitted under one DCO.

The first phase will comprise a standalone theme park with its own entrance covering about two-thirds of the site; the second phase will include hotels and land and will be delivered in partnership with intellectual property owners such as the BBC or ITV, on a timescale determined by the success of the first phase.

According to Steve Norris, chairman of LRCH: “To create a world class destination, you have to work with world class partners and ITV Studios ticks every box. Globally recognised for its rich heritage of creating some of the most popular and entertaining content on the small screen, ITV has properties which have never been transformed into truly unique experiences… That’s the vision and I’m delighted to welcome them on board for what promises to be an epic journey.”

Meanwhile, ITV Studios Global Entertainment’s executive vice president of kids’ content and distribution says: “We are thrilled to be on board with this world class project, which will offer fans a whole new way to experience our brand… ITV Studios creates more than TV, building global franchises loved by generations of families, and we look forward to seeing one of our biggest global brands brought to life on such a grand scale right here in the UK.”

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