App tycoon Snapchat – a wildly popular app with teens and young adults that allows them to take a photo or short movie, which cannot be saved, to send to friends – has just acquired new headquarter space in London’s vibrant Soho. The area has always been a location that attracts media companies. With its combination of loft-style offices and boutique coffee shops – not to mention the under shadow of the red-lightesque shops – it is a haven for creatives.