South of the river Thames has made massive progress as a desirable location over the years. It was once seen as a good option when looking for lower rents, in 2010 there was about £40 ps. ft. difference on a new build price in South Bank and the West end new builds. This gap has now closed drastically and is less than £5 ps. ft. There are many reason for this change, it can be put down to improved transport links in south bank and a change in the market with warehouse and industrial style building becoming increasingly popular.