As time goes on and the market tightens further, the landlords who have seen greatest rental growth in their office stock seem to have dollar signs in their eyes. Greedy landlords are more prevalent on the fringes of the central London office market due to these areas seeing the highest increase in rental growth. Ollie Salter a surveyor at Morgan Pryce explains that a deal he was working on in Chiswick fell through, however he found himself negotiating on same building 3 months later – only the quoted rent had increased by £5 psf.