Once upon a time there were many start up tech and media businesses who wanted nothing more than to be a part of Shoreditchification; Shoreditch was a much sought after location for these Hipsterpreneur’s who thought the run down, somewhat grotty appeal of Shoreditch was one that would benefit their businesses. Historically, East London’s rental market has been easy on the pocket and this was a major benefit as long as you didn’t mind being in East London.