It was only a few years ago that Shoreditch was considered a bit of a dump by most people. A place you would not want to be after dark and a bit run down in general. Over the past two to three years there has been an obvious change in the area. It is now the coolest place to be in London, almost so much so that it is too cool for the really cool people to go any more. The people who went to Shoreditch ‘before it was cool’.