‘The click and collect’ era looks set to hit the London Underground as major supermarket chains such as Waitrose and Tesco have partnered up with Transport for London this week. The deal agreed will see online consumers able to pick up their shopping from the London Underground. With an average of 11 million trips on the Underground a day, the Mayor of London has identified this as a potential opportunity to make better use of the capital’s Underground network. The initiative will be trialled in six Underground locations initially.